Sunday, July 18, 2010

Online & Affiliate Marketers: It Takes More Than Just “Hits” To Generate Sales!

Monday, July 12, 2010

Just created my IMFacePlate account and can't believe it's actually free!

Sunday, July 11, 2010

Free eBook download on Facbook Ad Power - the secrets of Facebook ads exposed!

Tuesday, July 6, 2010

Social Gaming & Mobile Apps developers will pay you to play and Beta test their new games. How cool is that?

Thursday, July 1, 2010

How To Get 440 Opt-ins Per Day - Just Like Ann!

Over the weekend I watched an amazing video about a woman named Ann - who gets 440 subscribers on her list every day from a strategy she put in place over 2 years ago...

My first reaction was total disbelief... Until the video started going into details about she did it.

It starts out like a case study... and goes on to explain how she turned those subscribers into $1,267,200 over the course of a year.

So here's what she does...

1) She gives away a free 35 page report that is jammed packed with great content that her niche wants.

2) She gives every reader "giveaway rights" to her report.

3) The report presells her own product and when you become a customer, you get "branding rights" to the report.

4) As a new customer (i.e. affiliate) they start sharing her report all over the web and earn commissions when someone upgrades from their link inside the report.

That's it!

I know it sounds simple because it is!

Just go watch the video because this guy explains it better than I can...

Click Here to Watch the Movie!

I actually took this information to heart and created an eBook about the 7 Wicked Effective Ways to Use Video Marketing in Your Home Based Business.  I created an eBook (download it here) and inside the eBook you have instructions for the rebranding rights (even includes your ClickBank ID so you get passive ClickBank commissions!).

5 Ways to Master Facebook Ad Headlines

Facebook Ad Headlines - The Formula

Drop everything you ever learned about writing long sales copy or blog headlines - Facebook ad headlines are different, yet again.

For one thing, you only have a rigid 25-characters for your Facebook ad headlines (no exceptions), so they must be short, punchy and eye-catching.

The best format is either something so off-the-wall your reader just has to click, to see what on earth you're talking about... or that old standby, the question format.

Some examples...

"Ready to Make Six Figures?"
"Which Type are You?"
"Want a Virtual Horse?"

The advantage of a question format is that the "you" is implicit. You're already speaking directly to the reader, just by adding that question mark. (Every time you eliminate the "you" that's 3 whole characters you don't have to include.)

Keep It Simple

Another way is to go for simplicity - and use action verbs such as. 

- Play
- Avoid
- Try
- Fight
- Love

"Play Farm Wars" - accompanied by your signature branding graphic or a screen shot from the game, and your 125 character body text - does the trick nicely. Your reader will either play (and the chances are the ad's being served to her because she already plays several games)... or not play. All the eloquence and clever keywords in the world aren't going to change that.

Condense, Condense, Condense

Another way to make the most of your headlines? See where you can  eliminate unnecessary words. (This will make your writing feel "tighter", anyway.)  "Do You Love Chocolate?" can easily be shortened to "Love Chocolate?"

Finally, there's a difference between being enigmatic and being vague.  "Love Chocolate?" - accompanied by an appropriate photo and a brief explanation ("Learn to make your own gourmet truffles!" and a link) - gets your message across much better than "Try this" (accompanied by no graphic and "For a thrilling experience click here" and a link). 

In other words, the latter example didn't pique curiosity, gave not even a hint about the subject... and appealed to no one.

Most inexperienced marketers dash through creating their Facebook headlines, but this is your most important component - the one that makes people either click... or not.  Take your time, and really pay attention to the message you want to send.

And don't forget that split-testing!

Here's a great tool to help you:
Secrets to Mega Marketing on Facebook